Global Paid Social Media Manager (m/f/d)

  • Koch Media GmbH
  • Work experience
  • Fulltime
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Koch Media GmbH - Munich

Koch Media is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe and the USA, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver label.

Koch Media’s Global Media & Online Services team is looking for a highly motivated team player with a professional can do attitude to support the team on online performance marketing & Social PPC campaigns for all areas within the Koch Media Group including games from our own IPs and global publishing partners, merchandise and more. You will work closely day-to-day with international stakeholders and cross-functional teams company-wide to ensure campaign organisation is set-up and well executed from the beginning throughout the reporting. The ideal person is dedicated to games and/or entertainment, feels comfortable in a global fast-paced environment and has experience in the online performance marketing and Social PPC area.

Your Tasks

I. Key Deliverables
  • Develop, plan & execute local, EMEA and/or global performance & Social PPC campaigns
  • Unleash the full power of channels such as Google Ads, Facebook, Instagram, YouTube, TikTok, Snapchat, Spotify, Amazon Marketing Services, Twitch & more
  • Monitor & manage your online performance marketing campaigns on a daily basis incl. optimization, analysis and report of performance to budget and goals in terms of agreed KPI’s
  • Work closely with our global publishing units, global & regional marketing teams to interpret given objectives and make recommendations on related online campaign strategy
  • Advice on the development & creation of related campaign assets & landing pages
  • Support on case-by-case global media initiatives
 
II. Stakeholder Management

Functional report to: Senior Global Media Online Campaign Manager

Key Stakeholders:
Work in a diverse group of cultures with both internal and external stakeholders and ensure campaign organisation is set-up and well executed from the beginning throughout the reporting.
Global Brand & Marketing teams, Global Partner Publishing, Regional Marketing & Communication teams, Finance & Accounting, Creative Services, International IT, external media partners and/or agencies.

Your Profile

Essentials:
  • Requires a BA in Online Marketing or equivalent experience
  • Relevant work experience in an international gaming- and/or online marketing related role
  • A passion for games & the entertainment industry is a must
  • Strong digital acumen with demonstrable drive and enthusiasm for the web and media
  • Hands-on experience in paid (social) media, display, SEO/SEM & programmatic
  • Experience with tools e.g. Google Ads, YouTube, Facebook, Twitter, TikTok and others
  • A team-first player, who has a strong ability to build relationships with internal and external stakeholders as well as working independently with an excellent eye for detail
  • Ability to work within tight deadlines and across multiple projects simultaneously including complex analysis to make recommendations and inform stakeholders
  • Expert user of business tools e.g. MS Office, in particular PowerPoint and Excel
  • Knowledge in Google Analytics and Google Tag Manager
  • Fluent level of English is required (written and verbal)

Desirable:
  • German and/or other language(s)
  • Experience with CRM tools, Salesforce and/or Ad server technology
  • Experience in international multi-territory campaign management

What we offer

  • Employment in one of the most exciting industries in the world: the film and games industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Wide range of training and development opportunities as part of our Koch Media Academy
  • Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.
  • Opportunity to share your passion for movies and games with colleagues

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to jobs@kochmedia.com.



Koch Media GmbH - Lochhamer Str. 9 - 82152 Planegg - www.kochmedia.de