(Junior) Manager Paid Social Media (m/f/d)

  • Fulltime
  • Published: 03.06.2020

Koch Media GmbH - Munich

Koch Media is an international media company with more than 1300 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe and the USA, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver label.

Koch Media’s Central Media team is looking for a highly motivated and experienced Manager, Paid Social Media to develop, plan, execute, optimize and report global Social Media PPC campaigns for selected own IPs and the portfolio of our global Publishing Partners. As member of the Central Media team, you will work closely day-to-day with cross-functional teams company-wide, our global Publishing Partners, vendors and local offices to drive global and/or local paid Social Media campaigns while generate and implement best practices. Optional, the scope of this role will include local GSA online campaign service coordination & execution and linked reporting if needed. The ideal candidate feels comfortable in an international fast-paced environment and has proven experience in developing, planning and executing global & local Social PPC campaigns on channels i.e. Facebook, YouTube, Snapchat, Twitter, Twitch & more.

Your Tasks

I) Central Paid Social Media Campaign Management
  • Work closely on a day-to-day basis with the Central Marketing team to interpret given global marketing objective and to plan, develop & execute related paid Social Media campaigns
  • Work cross-functionally and cross territory with our central marketing, creative and local marketing teams to understand and support on local and global paid Social Media campaign requirements including related approvals in line with global partners where necessary
  • Project managing local and global Social PPC campaign executions including regular analysis, optimization and report of performance to budget and goals in terms of agreed KPI’s
  • Monitor and manage paid Social Media activation, use targeting & audience segmentation, run A/B testing, identify trends and insights, and optimize spend and performance according to the insights to improve campaigns within predetermined budget
  • Proactively communicate innovative channel recommendations to central marketing and local teams , based on regular campaign health reports and related best practices and insights
  • Post campaign reports & analysis
  • Support on development and creation of product landing pages
  • Regular exchange on a global level with partners i.e. Google, Facebook, Snap and more
II) Germany, Swiss, Austria Online Campaign Management
  • In line with the local GSA Marketing Managers, support & manage the execution process from asset coordination through to implementation & reporting in relevant specialist media
  • Asset adaption with the creative team where necessary
  • Oversee campaign activation ensuring on-time and accurate delivery on booked channels
  • Provide performance analyses & make recommendations on spend shift/optimization if needed
  • Post campaign reports & analysis for GSA Marketing Managers

Your Profile

Minimum requirements:
  • A passion for games and the entertainment industry is a must
  • Requires a BA in Business, Online Marketing or equivalent experience
  • First experience in international paid social media strategy, planning, execution and multi-territory campaign management
  • First experience in paid social media, display, SEO/SEM and programmatic environment
  • Deep knowledge and prior usage of booking tools like Google Ads, YouTube, Facebook Business Manager, Twitch, Twitter, Snapchat etc.
  • Strong digital acumen with demonstrable drive and enthusiasm for the web and media landscape with an excellent eye for detail
  • Knowledge in Google Analytics and Google Tag Manager
  • A team-first player, who has a strong ability to build relationships with internal and external stakeholders as well as working independently
  • Ability to work within to tight deadlines and across multiple projects simultaneously including complex analysis to make recommendations and inform stakeholders
  • Expert user of business communication tools (e.g. MS Office), in particular PowerPoint and Excel
  • Fluent level of German and English is required (written and verbal)
Further qualifications would be a plus:
  • Third (or more) language(s)
  • Hands-on experience in the games industry or an avid player with online marketing experience
  • Experience with CRM tools and Ad server technology
  • Knowledge of the GSA gaming media landscape

What we offer

  • Employment in one of the most exciting industries in the world: the film and media industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Attractive remuneration models, company benefits such as company pension plans, employee events, flexible working hours, further training, free drinks, fresh organic fruit, etc.

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to jobs@kochmedia.com.

Koch Media GmbH - Lochhamer Str. 9 - 82152 Planegg - www.kochmedia.de