(Senior) Global Brand - Marketing Manager (m/f/d)

  • Planegg, München, Koch Media GmbH
  • Work experience
  • Fulltime
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Koch Media GmbH - Munich

Koch Media is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe and the USA, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver label.

Koch Media’s global games marketing team are looking for a highly motivated and experienced Global Brand-Marketing Manager (m/f/d) to support both our own IP business and development. A self-starter who meets deadlines independently - and with a high degree of responsibility - able to persuade and influence others, with a track record of delivering results. This person will work closely across company-wide cross-functional teams ensuring our games have both strategic brand and tactical marketing plans, which are commercially viable, achieve P&L goals and are successfully brought to market – managing the process throughout its lifecycle. The ideal candidate will be comfortable in an international fast-paced environment and have proven experience in planning, producing and executing global marketing campaigns across big cross-functional teams.

The application deadline is 15.09.2021.

Your Tasks

  • Partner with in-house publishing producers and user research teams to gather insights and inform clear action across product development and business decisions
  • Drive the development and execution of brand & marketing strategy/planning anchored in our player needs
  • Turn that work into compelling and inspiring brand plans, including positioning and USP
  • Identify authentic players’ lifestyle and creative trends to support marketing asset development
  • Help define the games marketing communication plans using product information and/or consumer studies. You will have to actively collaborate with internal and external marketing teams, along with our games studios
  • Work closely with games studios, publishing partners and cross-functional teams ensuring brand tone, personality and positioning is consistent between in-game and out-of-game touchpoints
  • Enable brand partnerships thus increasing the cultural relevance of the brands within and outside the gaming space
  • Partner with the Social Media & Community Management team to gather player insights and understand/address feedback and performance, sharing your learnings across the production floor
  • Establish effective working relationships with territory-based teams (PR, Trade, Sales, Community Management, Events, & Online) along with senior management
  • Follow-up on key local activities to analyse its impact on territory results
  • Evangelise brands to external partners (1st parties, licensors and agencies) and sharing best practices with marketing colleagues
  • Be the primary marketing contact and advocate with internal publishing groups and partners, identifying and assessing potential opportunities to expand product sales & lifecycle
  • Support the development of the global business plan and financial budgets in cooperation with senior management
  • Coach and mentor entry-level members of the marketing team, giving advice in promotional execution against brand and marketing vision, building strategy and driving personal growth
  • Proactively resolve business issues with partners on a strategical and operational level
  • Represent, extend, communicate and oversee product brand and marketing strategies at all times, ensuring local campaigns are executed as globally intended

Your Profile

  • A passion for video games
  • A Master Degree in Business, Marketing or equivalent experience
  • 3+ years’ experience in brand management and product marketing, ideally within the video game, related media and/or creative agency space
  • Experience in managing budgets
  • Experience in multi-territory or local marketing creative campaign management
  • Well organised: the ability to work effectively on concurrent tasks, the ability to adapt to change and an eye for detail
  • Strong written and verbal knowledge of English; proficiency in an additional European language is beneficial
  • The ability to deliver convincing arguments and share creative vision
  • Team player with strong interpersonal skills
  • An understanding of the video game production process
  • Solid business, analytical and critical thinking skills
  • The ability to clarify and summarise complex issues, in a fast-paced environment, on a global level with multiple countries
Further qualifications would be a plus
  • Additional languages
  • Experience in international multi-territory campaign management
  • Experience in partnering with game developers
  • Technical knowledge of console and PCs
  • Willingness and ability to travel, both nationally and internationally

What we offer

  • Employment in one of the most exciting industries in the world: the film and games industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Wide range of training and development opportunities as part of our Koch Media Academy
  • Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.
  • Opportunity to share your passion for movies and games with colleagues

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to jobs@kochmedia.com.



Koch Media GmbH - Lochhamer Str. 9 - 82152 Planegg - www.kochmedia.de