Senior Marketing & Public Relations Manager (m/f/d)

  • Koch Media Holding GmbH HR5 Jobportal
  • Senior, very experienced
  • Fulltime
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Koch Media GmbH - Hong Kong

Koch Media is an international media company with more than 1300 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe and the USA, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver label.

Koch Media’s new Hong Kong office is looking for a highly motivated and experienced Senior Marketing & Public Relations Manager to support our partners and own releases in the Asian territories. A self-starter who meets deadlines independently and with a high degree of responsibility and who is able to persuade and influence others, with a track record of driving results. This person will work closely with our international brand, marketing and PR teams to ensure our games have strategic marketing plans, tailored to the Asian territories, are commercially viable, achieve P&L goals, represent a clear communication, and are successfully brought to market and managed throughout their lifecycle. The ideal candidate will be comfortable in an international fast-paced environment and have proven experience planning, producing and executing large marketing campaigns across big cross-functional teams.

Your Tasks

  • Being the main contact for our external publishing- and distribution partners, as well as international departments and market products on a national and international level in China, South Korea and Southeast Asian countries
  • Create and further develop the digital marketing strategy with regard to the market and new trends
  • Communicate and represent communication, brand- and marketing strategies towards our external service partners
  • Responsible for corporate messaging development and distribution
  • Coach and mentor entry-level members of the marketing and PR team, giving advice in promotional execution against brand and marketing vision, building strategy and driving personal growth
  • Proactively resolve business issues with partners on a strategical and operative level
  • Proactively generate ways to advance the Company’s brand in industry trade publications, digital media, speaking opportunities, conference participation and other forms of advertising
  • Actively market and promote company news including formal press release distribution, article development / pitch, social media, etc.
  • Coordinate asset- and information allocation between the developers, license and distribution partners
  • Negotiate with media companies, agencies and other service partners to purchase advertising services for your marketing campaigns (Online, TV, Print, etc.)

Your Profile

  • Requires a BA in Business, Marketing or equivalent experience
  • 5+ years’ experience in a gaming-related brand, marketing or PR role required
  • A passion for video games
  • In-depth knowledge in PR, brand and/or product marketing within a videogame publisher or gaming related media and/or creative agency preferred
  • Experience managing own marketing budgets and related brand and marketing goals
  • Demonstrated strong analytical skills with the ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
  • Must be articulate and professional and the ability to work effectively and cross-functionally with all levels of management in a high-pressure environment, both internally and externally
  • Excellent organizational and presentation skills required
  • Fluent level of English, Cantonese and Mandarin is required (written and verbal)
  • The ability to clarify and summarize complex issues in a fast-paced environment on a global level with multiple countries
  • Willingness and ability to travel, both national and international
  • Proficiency in MS Office applications
  • Applicants need to be eligible to work in Hong Kong
Further qualifications would be a plus:
  • Additional language is a plus
  • Experience in international multi-territory campaign management
  • Experience in partnering with game developers or studios
  • Technical knowledge of console and PCs a plus
  • Proficiency in additional software applications a plus (Adobe programs etc.)

What we offer

  • Employment in one of the most exciting industries in the world: the film and media industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Attractive remuneration models, company benefits such as employee events, travel allowance, flexible working hours, high annual leave etc.

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. If you have any further questions, please send an e-mail to

Koch Media GmbH -